Tapnology Blog

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Business - Design - Digital - Marketting - Mobile Applications - Mobile Commerce

Mobile Browsers v Mobile Apps

Having a mobile-friendly website is necessary, but you’re barely scratching the surface of how people are shopping these days. When looking at industry averages: Apps clearly outperform mobile browsers in every category. When looking at averages – a retail order through an app is $10 higher than using a mobile web browser. This means your …
Business - Digital - Mobile Applications - Mobile Commerce

Understanding Mobile Commerce

Gone are the times that mobile app development are only feasible for big players and industry giants. It’s become much easier and accessible for smaller companies to build mobile apps for their business.  Both larger and smaller companies should always be looking at improving their business processes, conversions and loyalty programs. Mobile usage has taken …